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About Me

Tune In Tel Aviv


TUNE IN TEL AVIV is Israel's annual music industry event created by Oleh! Records RA (Israel’s Music Export & Development Office) in 2011. Originally launched to showcase Israel’s emerging music abroad- TUNE IN TEL AVIV's annual flagship takes place every year in Israel, and is now considered the most important industry events in the middle east along side other major industry events including: SXSW, CMJ Music Marathon, Reeperbahn, Canadian Music Week, Culture Collide, Liverpool Sound City, Big Sound Australia, The Great Escape, Primavera Pro, BIME, ILMC, IFF, and other major industry platforms.

To date, our flagship platform brand TUNE IN TEL AVIV- Israel's International Music Conference & Showcase has delivered hundreds of international music industry and media (agents, festival buyers, radio programmers, editors, publishers, A&R, labels, managers, promoters, and etc) from over 50 countries, in a truly bespoke & unique setting, introducing them to the most talented/'export ready' Israeli & Palestinian acts each year. TUNE IN TEL AVIV connects the Israeli music sector and creative community to the international music 'space' & media in an unprecedented way. Tune In Tel Aviv forged parallel, music tech & educational tracks for both start ups & music students, networking events for local and international media, and creates a dynamic platform to discuss critical issues affecting the local and international music sector.

Here are only a few examples of TUNE IN TEL AVIV success stories for Israeli & Palestinian Artists:

  • Publishing Deals With Warner Music Group, The Orchard, Sony ATV, Primary Wave and more..
  • Management Deals with Live Nation/ Head Quarters Media/ and more...
  • Agency Signings with ITB, CAA, Windish, Coda Agency, X Ray Touring
  • Festival Bookings at Glastonbury (UK), Sziget (HU), Primavera Sounds (ESP), Coachella (USA), Lollapoloza (USA), Bonaroo (USA), Fuji Rock Festival (Japan), Pahoda (SK), United Islands (CZ), Ultra Music (US) Warped Tour (USA), Petaport (Korea), Wacken Openair (DE) Melt! (DE) and many more.
  • Showcase Placements & Activations at ILMC (UK), IFF (UK), SXSW (USA), CMJ (USA), The Great Escape (USA), Sounds of the Xity (CHINA), Liverpool Sound City (UK), Reeperbahn (DE), Live At Heart (Sweden), Culture Collide (USA), Music Matters (Singapore), Amsterdam Dance Event (Netherlands) Winter Music Conference (USA), CMW (Canada), International Folk Alliance (USA), MU:CON (Korea) Womex (Europe), MIDEM (France) and many more.
  • Global Media Features in Billboard, Brooklyn Vegan, Drowned in Sound, The Guardian UK, Vice/Noisy, Paper, Flood, Filter, USA Today and many more.
  • International Production & Development Deals with Producers/Writer/Mixers who have been credited/ collaborated with Coldplay, Morrissey, Nikki Minaj, Iron & Wine, Madonna, Cindy Lauper, Cher, Biggie Smalls, Britney Spears, Beyonce and more.

*Oleh! rough estimates the deals & opportunities which TUNE IN TEL AVIV via Israel's Music Export Office facilitates have generated well over 50 million impressions worldwide for Israeli artists, and the Israeli Music Industry at-large; and over 2.5 Million+ USD in actual gross income / support for Israeli musicians since we launched back in 2006.

At The Conference

TUNE IN TEL AVIV curates the most unique line up of international and local speakers to speak / moderate panels which are designed to both educate/inform & discuss the most compelling topics of the day, as it relates to music export & development, current trends in the business, and improving the way Israel operates its music sector both at home & and abroad- using state of the art, proven 'best business practices'. The conference provides unparalleled access & knowledge to all musicians, music students, and professional music industry, including one-on-one meetings, master classes, and day time showcases. Every year, nearly a 1,000 local delegates and nearly 5,000 music fans come together for the multi-day event.

At The Showcase

TUNE IN TEL AVIV curates and stages the most talented, active 'export ready' local acts- both established and developing artists alike. We provide a stage for both local and international acts to 'get on the radar' of ALL of our industry guests in an effort to showcase Israeli & Palestinian talent to the world.

Selection Process

TUNE IN TEL AVIV has created a very simple, and FREE process for ALL active musicians to submit to be considered for our flagship industry event. Our aim is to place the right talent in front of the right talent buyers/industry/media. We consult with our international guests prior to selecting our line up to ensure we are giving them what they are most likely to invest in. We do not place artists who are clearly not active domestically, or are not deemed 'export ready'.


TUNE IN TE AVIV takes place in dozens of locations throughout the city of Tel Aviv (and also Jerusalem), our patented format showcases not only the best acts, but also the most unique music venues, hotels, restaurants, and music related spots. In past years, we have partnered with dozens of incredible music venues / clubs in order to produce both our day time conference and night showcases, 'after parties' and excursions.